BRAND VISUAL IDENTITY
THE FURLONG COLLECTION - UK
Built on a brownfield site in Kentish Town, north London, this luxurious development was aptly named The Furlong Collection due to the site's past use as a race track in the 18th century.
Visual identity is uncluttered with a limited colour pallet complementing the materials used in both the construction and interiors, such as natural timber and exposed concrete. A simple line-drawn stallion became the development's mascot, appearing on signage around the property, as well as marketing collateral.
FOUR QUARTER DEVELOPMENTS - UK
Having recently decided on their company name, London-based residential property developers Four Quarter needed to quickly establish a brand identity for not only themselves, but also for their contracting arm, as well as well as two schemes about to apply for planning permission and a luxury development nearing completion.
H EVENTS - AUSTRALIA
Commencing with one community running event in 1994, H Events now organises eight major sporting festivals, comprising circa 55 individual races, and attracting more than 25,000 competitors every year. Their distinctive H marque had been in use since the company's inception, however over time it had been modified for use on various applications and inconsistencies had crept in. It was time for a reset. While it is imperative for H Events to be clearly identified as the entity that powered their events, their logo has to complement not compete, with each event's individual branding, and the branding of event sponsors.
JOBNET.COM.MM - MYANMAR
Established in the emerging nation of Myanmar, this online innovator was much more than a Job Board and wanted to show it! In just five years JobNet had grown from two to more than 50 employees and was playing a pivotal role in uniting thousands of job seekers with both local and international employers.
